Alex and Ani: A Girl’s Best Friend


The Fashion Foot

Alex and Ani has become increasingly popular over the last two to three years. If you’re not familiar with the brand, they’re a jewelry company that makes personalized bangles out of recycled metal that comes in two colors: bronze/gold and silver. Although the company has expanded their brand tremendously from rings, necklaces, and earrings, even, bangles were their original product. They have expanded on the bangles as well, making some out of sterling silver which make them more expensive than the traditional $28.


However, a big part of their popularity stems from the “charm” they have hanging from the bangles. It’s not a charm bracelet, so you can’t keep adding charms on. That’s why people usually have so many bracelets, but each bracelet has something different on it. They have tons of different categories such as religion, animals, beach themes, zodiac signs, college mascots, professional sports teams, and so much more.



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